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Buyers Premium Reduced

Buyers Premium Reduced

12/11/2009

Press Release

Important Announcement Regarding Buyers Premium.

All auction houses whether they are physical or online businesses charge a buyers premium on top of the final hammer price that you pay when bidding and winning wine at auction.

Since our launch in October 2006 we have charged 15% like many of our competitors in the market place – particularly in the online market.

From Monday 23rd November Management at Empire Auctions are pleased to announce the following:

 

Buy Now Wine Categories

The Buyers premium will be reduced from 15% to 0%.

Wine Auctions

The Buyers Premium will be reduced from 15% to 12.5%

 

What our competitors charge in the market place

 

Wickmans Online Wine Auctions:  11%

Graysonline Wine Auctions: 15%

Oddbins Wine Auctions: 15%

Langtons Wine Auctions: 15%

Lawsons Wine Auctions: 20%


The reason for this change

We are listening to our clients feedback and where possible wish to remain as competitive as possible in the online wine auction market.

We will be rolling out further changes in the coming months and have a number of exciting changes planned for 2010.

Empire Auctions Management

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